Saturday, July 10, 2010

YouTube : Making way for the future



 You Tube has recently made two major announcements. YouTube has said that it will be sponsoring higher quality content and supporting ultra-high quality digital video.

The YouTube Grants Program

YouTubde has now decided to pay for better quality content, through the new YouTube Grants Program, which will invest five million dollars to select new and emerging YouTube partners. The goal here is to provide small production companies and studios with the funds needed to produce high quality original content. 

Eligible partners will be identified by YouTube and they will be contacted and invited to submit a proposal. Once proposals are approved, the funds are transferred to the partner and they can start using it to buy better equipment, hire new people and expand their marketing efforts.

The money that is given via the YouTube Partner Grants program will be an advance on future YouTube revenue shares.

YouTube to support 4K


 After providing support for 1080p HD videos not long ago, YouTube has now announced that it will now support 4K videos. 4K is a new standard in high-end digital video and it has a horizontal resolution of about 4000 pixels, ie., the resolution of 4096 x 3072. The resulting image being four times the size of a 1080p image.

This may be due to the availability of the RED ONE camera, which can shoot in 4K and is available at a reasonable price.RED has been used to shoot films like The Lovely Bones, Green Zone and The Informant! as well as many commercials and music videos.

Complete list of movies shot with RED ONE are availbale in their official site. Check it here.



Now videos shot with this camera can now be uploaded to YouTube at their original resolution.
 

All said, you wont be able to play this videos smoothly unless you have a fast computer with a decent graphics card and most importantly a high speed internet connection.

YouTube has uploaded a bunch of sample videos in 4K resolution, which is available here.
 
To watch in 4K, in the resolution choice menu, select 'Original'.

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